How Can Women Excel In Our Industry


With the Women in Travel awards approaching it highlights that as an industry we have more females in executive & leadership roles than other sectors - Ainslie Hunt

What are they getting right and how can we learn from them?

Women in leadership positions are often told to behave in ways that “fit in with the boys” or “learn to play golf”...but is this the right approach? It is a balancing act between motivation and mentoring staff, whilst not being seen as arrogant and bossy.

So, what are women in leadership positions to do? Just be yourself and be authentic.

Below are some more tips to ensure you are not that bossy manager and instead a supportive leader who can mentor


Instead of outlining exactly what employees need to work on and setting a specific planned solution, include them in the conversation. Employees react better to women in leadership who approach development through exploration and challenging assumptions.

In other words, don’t just tell employees what they need to do and how to do it. Bring them into the conversation about what they think they need to work on and why. Ask them about their long-term goals, the skills they want to learn and improve and then set a plan together.



Women in leadership should be themselves with employees and present themselves with authenticity. Leaders can still be professional without being cold and distant. Earn the respect of employees by being dependable, trustworthy and honest. You will then naturally empower and motivate your team to success.



When making decisions, most men in leadership tend to take an analytical approach, making small decisions to form a larger strategy. If women take this approach, it can be seen as less effective. Women are naturally more collaborative and include everyone in the process and consider new initiatives before finalising the overall strategy.



Instead of using competitive dashboards for every day analysis, spend the time understanding daily working habits and suggest ways for individual employees to reach their goals faster and to improve daily tasks. Employees now crave feedback and doing one on one informal reviews will gain respect and nurture that employee/manager relationship.


Women hold the keys to their own future. It is often second nature for women to put themselves second, third and fourth (behind the needs of their clients, spouses, children, families etc.)

Women shouldn’t have to choose between being a mother, a spouse and a successful businesswoman, but they do have to know how to manage all three roles and what it means to tackle them together. In the end, this is your strength!