So why do these awards create such interest?
Firstly what a perfect opportunity to improve your brand awareness and positioning in the marketplace. If you apply for business awards that are relevant to your business, you can really provide a credible form of social proofing. Testimonials are perfect for speaking to business owners about other people who have gone through their journey before them, but awards are perfect as you have a panel of respected businesses determining that you are performing better than your peers.
As strange as this sounds, the application process forces you to review all aspects of your business. Finally you will have the change to be on the outside of your business looking in. This allows you to reflect on how far you’ve come, appreciate whether you’ve met the goals you set for yourself and where you need to go. The applications themselves are also great at highlighting areas of weakness in your business.
The trick to making the most of that, is whether you implement change within your business to address those weaknesses.
- Apply for awards that are relevant to your business
- Use them as a way to build your brand, and position yourself above your competitors
- Use the application process as a way of reviewing your business, your progress and your goals
- Apply the changes to improve your business
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